被广告影响了的人生(乔颖波的BLOG)

Chinesewind

2010-05-07T20:38:00.000-07:00

The brief:
Desigan a new poster range that will increase africa peoples knowledge of the chinese AUCAM fans
This design is based on our“wind of china”concept,made up of the 5 traditional chinese elements:Ink,Cloisonne,Emperorship,Instruments,Shadow puppets, which will increase peoples knowledge of AUCAM fans

Cardiotonic

2010-05-07T20:07:00.000-07:00

“翻过此页，砍伐继续”

2009-01-04T22:28:00.000-08:00

"Deforestation continues with the turn of a page"

BRIEF:The global degradation and disappearance of the world's forests has many causes including agricultural expansion, mining, plantation construction, infrastructure construction and forest fires.
Greenpeace believes that global deforestation is primarily due to large-scale industrial logging. Industrial logging has become the greatest danger to forests, threatening more than 70% of the world's endangered forests. We are experiencing an unprecedented rate of destruction of the world's forest resources.

IDEA:We are utilizing journal pages and deforestation's direct relevance to the rate of the destruction of the world's forests to display the terrible result. The two pages' varied lengths provide for an interesting magazine advertisement.

RESULTS:In 2007, driven by Greenpeace, Chinese publishing houses began to implement substantial changes. 35 book publishers and 59 magazines made the switch to the widespread use of recycled paper and FSC-certified paper.

http://adsoftheworld.com/media/print/greenpeace_tree

http://www.ibelieveinadv.com/commons/greenpeacetree_0.jpg

让蔬果如鱼得水般鲜活

2008-11-18T06:50:00.000-08:00

"Fresh-keeping fruit and vegetable like that of a fish in water."

Refrigerator of AUCMA takes fresh-keeping technology of the magnetic energy ,it means that it will protect the goods from biological degradation of goods from spoiling from heat ,it can also help the goods to retain their freshness and qualities .I want to present this type of work to express my concept of fresh-keeping fruit and vegetable like that of a fish in water.澳柯玛冰箱采用了磁能保鲜技术，就是说以影响生物磁场的方式来阻止生物的腐败，对蔬果的保鲜有自己的独特效果；
我想通过系列作品表达的“让果蔬如鱼得水般得鲜活”的概念。

http://adsoftheworld.com/media/print/aucma_fridge_fish

http://commercial-archive.com/node/146276

http://www.youtube.com/watch?v=7WwJ5SqDAq4

越看越新鲜

2008-08-05T00:12:00.000-07:00

"More you watching,more fresh"druing 2009 the AUCMA lunching a new fridge which have a very unqie selling point there had a TV set on the product body,can you image that when you cooking you do watching simultaneously!

创意命中～爱默生～的靶心！

2008-07-06T19:21:00.000-07:00

“Change is aim to deal with every change”
Emerson always promise to provide enterprise a flexibility solution , this statement seemingly they have magic to deal with all the things, but in fact we must find a closer angle of industrial automation & IT to creative design . That is to say bull’s eye of creative design is to raise promotion.
EMERSOM永远的brief都是为行业提供“柔”性解决方案；这个说法看似他们魔法无限，其实对于创意来说要找一个更贴近工控和IT行业的角度去解决它；07年10月在linksus的作品再次证明，有销售力的创意应该是创意命中靶心的创意！

国际鸟盟新稿面世！

2008-07-04T03:07:00.000-07:00

“Please let the bird on the branch alive, their children on the nest looking forward to mother back”. Quote from the poem of Bai Juyi, a famous poet in Tang Dynasty, the vision of the bird and flowers in the traditional Chinese painting contrast against real blood, reminds people to protect birds.
一直都想将中国画的元素用于自己的创作里，是很喜欢中国文化的原因吧。此次国际鸟盟的公益稿给了机会；感谢全胜，小婧，丹青还有深蓝瞬间摄影棚的大力支持，还有字字是金的秦彪老师的墨宝！！也期望我们都能为护鸟爱鸟做点事情吧！

本土创意，国际化执行的一例

2008-06-25T02:51:00.000-07:00

This work was during the winter of 2007,when we were in Shenyang rendering a best service for Brilliance Auto ,it is an example of our local ideas realized the international standards .这是07年冬我们在沈阳华晨汽车“贴身”服务时的作品，也是我们在尝试本土的idea,国际化执行的实例，感谢罗泽用心的执行。

A级车广告表现的温暖化尝试

2008-06-21T01:57:00.000-07:00

we've worked for a-level vehicles for many times, it can be very difficult when the vehicle doesn't have something special to talk about. here's a different point of view for a car we conceived in our recent pitch. we believe, it's not necessary to be cool when hyping a car, being warm is not a bad idea in some cases.A级车的表现我们做了很多，如果遇到没什么特点的A级车就更难表现，这是我们最近比稿时的一次新尝试，其实汽车广告不用永远都那么硬派，温暖一下！

剑南村TVC---60"

2008-06-13T03:28:00.000-07:00

This work was done in 2006,it was a huge endeavor involving more than 400 people on the very day ,my thanks to president Wu ,lighting engineer Zhang Shudong, photographer Chen Xigui ……
一条06年的老作品，拍摄的动作很大，最多的一天剧组竟然有400多人，感谢武总，张述东，陈西贵........,还有晓鹏也亲历现场。

http://www.youtube.com/watch?v=38hpJ0GfoC4

猎豹CS6的年度作品

2008-06-13T00:43:00.000-07:00

In my opinion ,this is the best work of LINKSUS BEIJING so far ,thank you Xiaoming,thank you teacher Zhouzhuang ,thank you teacher Huang Jianxiang and also the other members of my group! We are still working!
这是我认为在LINKSUS BEIJING目前最好的作品了，谢谢小明，周庄老师，黄健翔老师还有为此付出的我的所有组员！！我们还在努力啊！

www.youtube.com/watch?v=23RQj-ZSu54

庆祝Blogger重获新生，发张稿看看

2006-02-06T22:38:00.000-08:00

2007年底被www.adsoftheworld.com登入的LED作品，感谢所有工作人员及模特的付出，那头盔真的一点气都不能出啊！

my work

2005-12-05T23:27:00.000-08:00

my work

2005-11-29T22:49:00.000-08:00

I will forward two of my earlier works ,the first one is on anti-piracy completed through CG, the second one is a painting ,the copy writer by partner Cheng Yufan.有两张比较早的作品，也发上来吧，第一张反盗版的作品是我第一次尝试借助CG来完成作品；而另一张是晓鹏用油画完成的，而文案则是我的老搭档程昱凡所为。

my work

2005-11-29T22:20:00.000-08:00

This series is DM, you can only find the saw and slogan after finishing the icecream.这套作品是DM,就是当你在吃完雪糕的时候才发现里边的锯和文字。
翻译成：
在中国很多森林已经被破坏，而我们中的很多人也正不知不觉地参与其中。让我们现在开始为保护森林做点事情。 GREENPEACE

my work

2005-11-28T23:02:00.000-08:00

“All the children have the same dream”,this is for UNICEF, we hope all of us will care for the weak .

my wok

2005-11-28T22:59:00.000-08:00

"wash you memory clean!"

DENTSU时期和程的合作，他去了巴黎我还留守北京

my work

2005-11-28T22:56:00.000-08:00

my work

2005-11-28T22:52:00.000-08:00

In the year 2000’,there was a nationwide youth creativity competition ,I won the gold medal ,because of this ,I met many other young creativener of China.I hope they will keep on creating ;I missed the days when we often discussed our concepts on the last metro in Shanghai.
2000年全国青年创意大赛时拿了金奖，也因此结识了现在很多年轻的本土创意人，也希望大家创意常青；很怀念在上海地铁末班里想创意的难忘岁月。